Desperados’ Play

Turning the bottle into a banger. Desperados’ brand platform is all about music and parties. So to target young party-goers, we created Desperados Play - a first-of-its-kind music experiment that turns the bottle into an instrument.

Each label featured a unique design incorporating a Facebook scan code. So with your mobile phone, the bottle creates a unique sound ready to be easily mixed together with friends. Alongside the Iris creative team we created the concept, proved it with a prototype and then managed the production and development process with build partners Media Monks.

Production Partner — Media Monks
Concepting and Project Management — Iris Amsterdam