Awesome Dave’s
Big Start

Giving Britain a heartwarming start to its day. As part of Nescafe's  'Big Start' campaign, we made 'Awesome Daves' morning, well awesome. Nominated by his wife and kids for being the family hero, we turned his normal London commute into a surreal celebration of him. With a stealth set-up of hidden live cameras and live direction we captured his authentic reactions, resulting in a heart-warming social film. 

Production Company: Knock Knock
Director: Leo McCrea