Speedo
The Winning
The Winning
Elements
We gathered 24 of Speedo's athletes with 78 Olympic medals and 17 world records, all in one room to unveil them to the world’s media for the first time. The swimmers stood within an epic installation, measuring 20m by 7m, as the 2016 incarnation of the highly anticipated Fastskin LZR Racer X suit was revealed in New York.
Projection mapping charted each athlete's success as the spotlight shone on the structure to illuminate them one by one before the grand finale, which showcased them as one winning team. Prior to the dramatic unveiling, we treated the audience to the global premiere of Speedo's 'Winning Elements' campaign film.
The film tells the Team Speedo story, highlighting the extraordinary elements that make up the DNA of the team and showcases their commitment, dedication and achievements. Shot on location in Montenegro and London, crafted by Framestore Pictures.
Awards —
2016 The Drum Design Awards: Art Direction
Production Company — Framestore
Director — Mike McGee
The film tells the Team Speedo story, highlighting the extraordinary elements that make up the DNA of the team and showcases their commitment, dedication and achievements. Shot on location in Montenegro and London, crafted by Framestore Pictures.
Awards —
2016 The Drum Design Awards: Art Direction
Production Company — Framestore
Director — Mike McGee
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