Pogba: Never Follow
I don’t want to be you. I just want your boots. Launching adidas’ new Stadium to Street boots, ‘Never Follow’ is a campaign which breaks football conventions, with the brand and its stars challenging young footballers to create their own path rather than imitate their heroes.
Working closely with RSA and a tailored post-production team, I cooridnated the delivery of the 3-month content rollout - including social films & cutdowns starring Paul Pogba, Mesut Ozil and the S3 Freestylers.
Awards:
2017 Gold Digiday Video Award
2017 Bronze Clio Award - Social Video
2017 Creative Circle Awards - Best Digital-Led Campaign, Best Online Advertising Film, Best TV Script Writing
Production Company — RSA
Director — Adam Smith
Awards:
2017 Gold Digiday Video Award
2017 Bronze Clio Award - Social Video
2017 Creative Circle Awards - Best Digital-Led Campaign, Best Online Advertising Film, Best TV Script Writing
Production Company — RSA
Director — Adam Smith